This Privacy Policy describes how Lit Mug Co (“Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects your information when you visit our website, use our services, purchase our products, or interact with our funnels, forms, and communications.
1. Information We Collect
We may collect personal information that you voluntarily provide, including but not limited to:
Name
Email address
Billing and payment information
Mailing address (if applicable)
Account login information
Responses to forms, surveys, or questionnaires
We may also automatically collect certain information, including:
IP address
Browser type
Device information
Pages visited
Time and date of access
Referring URLs
Interaction data with emails, pages, and funnels
2. How We Use Your Information
We use your information to:
Provide and deliver products and services
Process payments and transactions
Communicate with you (email, SMS, notifications)
Send marketing and promotional materials
Improve our website, funnels, and user experience
Comply with legal obligations
Prevent fraud and unauthorized activity
3. Cookies and Tracking Technologies
We may use cookies, pixels, web beacons, and similar tracking technologies to:
Analyze site traffic and usage
Improve functionality and performance
Support marketing and advertising efforts
You may disable cookies through your browser settings; however, some features may not function properly.
4. Third-Party Services
We may share information with trusted third-party service providers, including but not limited to:
Payment processors (e.g., Stripe)
Email marketing platforms
Funnel and automation platforms (e.g., Captivation Hub)
Analytics providers
Advertising platforms (e.g., Meta, Google)
These third parties are authorized to use your information only as necessary to provide services to us.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
7. Your Privacy Rights
Depending on your location, you may have rights to: